Large companies often have their research or advertising campaigns at various advertising agencies. Some companies, especially those who have a lot of money on advertising, which are often their own installation In-House-advertising agency. What about the owner of a small business? Are you really that large advertising agencies are really interested to sign as clients or accounts, including for financial reasons! To add to this general rule, small businesses are not advertisers regularly win good advertising agencies.
Given that small businesses do not have enough advertising budget, they can just good advertising agencies. You often write their own copies of the publicity (often follow a number of format) and go to print advertising for the lightness of publication.
Advertising campaigns, it is really what? Or ad campaigns really tired of return on investment?
If heavy budget, you can not great professionals of the lease. And as far as creativity, I think the communication from the Embassy of the way is more important than decoration of the message. After all, that in both situations, the principal is to communicate with the target group. And if you can do without a designer or a writer and publishes regularly on track, money is stored.
Here are some tips that can follow you for a great advertising, with nothing on the agencies.
1. What and why? You must find out what you want, advertising and why. For example, launch new products. Now you understand why you want the promotion of the product. There may be several reasons for the promotion of a product regardless of turnover. For example, you can use the publicity for the product, remind the audience that you are on the market. In this situation, the product is nothing more than a chance and reality emphasis is placed on your brand and the target. The success of the campaign before it all depends on how you can determine the need and how you can use.
2. What do you think your existing customers? Undoubtedly, your existing customers are the best reviews of your business. Discuss with them and learn what customers like and not like about your business (and you know where your advertising). If you have a direct sales force or a person who interacts directly with customers market or destination, talk to them. They know more about market demand as leaders. Do not selling as a single arm. If you can use them properly, they can contribute to your development.
3. If you can not hire a designer or art director, on your copy or message you want to communicate. Copy of your letter and they express loud and clear - Take the copy sounds best to your ears and gives the message properly.
4. Discover the best and least expensive means of communication with your target group. Some surveys existing customers to identify the newspapers or magazines they read, they listen to broadcasts, social protection, so that you can talk, canals and rates the best advertising. Choose the medium based on the maximum penetration for the minimum cost.
Before publishing advertising - do you think twice - it is good time for the publication of the announcement? And think twice, your final strategy of advertising.